The Challenge Environmental changes imply new opportunities and threats. Values are changing, and society puts new demands, such as ethics and environment. The death of distance is reality, and we have global competition. New technology gives us new opportunities never dreamt about before. Our customer has a choice. Those understanding the customer's needs best, and giving best value for the money, will win. The hole crew must keep a look-out for, and be sensitive to the demands of the environment. Skeppare och besättning måste känna sina gränser, men också ständigt utveckla sin förmåga. Individuals, groups och business processes must be aligned in order to reach the wanted position. The organization must keep one's course, and simultaneously avoid sunken rocks and breakers. Everybody is needed to accomplish the journey. Which are your challenges? Does the organization have a common picture? Do we have the right capabilities to enter the course?